Cator Sparks Life Coach for Men

A rebrand, video, website refresh and ad campaign for Cator Sparks Life Coach for Men.

We embarked on a journey of rebranding, starting with a sleek logo design and a clean, minimalist aesthetic. Introducing a sophisticated editorial font paid homage to Cator’s background in men’s fashion and journalism.

Our website overhaul began with meticulous navigation and wireframe planning. Our objective? To guide users seamlessly through the site, ultimately leading them to either schedule a coaching session or enroll in the Gay Dating on Web Apps 101 video course. The site boasted a diverse array of media, including engaging video content. We opted for Squarespace as our platform for its user-friendly backend and seamless integration with Acuity Scheduler for calendar management and payments.

For our introductory video, we took a resourceful approach, utilizing self-filmed commentary on an iPhone. We then enhanced it with an affordable music license and free stock footage, achieving high quality on a shoestring budget.

Lastly, we launched an ad campaign titled "Come Home to Your True Self," strategically showcased on prominent gay dating app platforms and Google Ads.

visit the site at www.catorsparkscoaching.com