I just had a conversation with a designer friend at my day job concerning an issue we as designers run into sometimes. Raising the bar and keeping up with the momentum. It brought to mind a documentary I just watched.
The First Monday in May is a great example of a successful project putting pressure on the creative to outdo what you’ve done before. A good insight from the documentary is when Andrew Bolton, Curator at the Costume Institute of the Metropolitan Museum of Art, describes the challenge from critics comparing fashion exhibitions to the very popular Steve McQueen exhibition from 2010.
How often as a designer I hear this about work we’ve done in our department or work being compared to another successful project where the team gelled so nicely and everyone was on the same page or a truly inspiring project that merited equally inspired design. On a daily basis the work we do is always at a 100 percent, but the outcome can’t always be the same or held up to the same standards. If it’s the team with different ideas, being spread too thin, or a project that doesn’t merit the same attention, this all contributes to anxiety over it being received as a truly successful project.
This is a wonderful documentary that explores this topic as well as many other creative dilemmas, such as the art world not considering fashion a true form of art and the subtlety creatives must use when presenting ideas and inspiration over ignorance and the inappropriate.