The Los Angeles based photographer James Frommer needed a logo to refresh his brand and a new site to showcase his work.
Several logo options were explored and shown here, until a simple word mark logo seemed most appropriate to represent his brand. A balanced bold and thin san serif font was utilized to display a contemporary aesthetic.
The design was minimal evoking James’ chic personality and allowing his work to be the spotlight. Very subtle nods to photography were incorporated in the iconography on his page and clean san serif fonts helped present his better pieces on the carousel presentation that greets each visitor on the home page. The navigation of the site consists of his portfolio, an about page and a contact form.
The project was produced in Adobe Photoshop©, Illustrator© and Dreamweaver© as well as WordPress©.